Gelos Shoe Advertisement

Brief

Created a shoe advert using a photo of a shoe that you or the teacher had photographed. Create the advert under the ‘GELOS’ brand.

Concept

I photographed a pair of shoes that I thought were interesting and colourful. I planned to add elements of colour within the advertisement to reflect and represent the attractive colours in the product.

Execution

I cleaned up and adjusted the shoe to make it clean and fresh, added effects to give it quality and shape. After experimenting I came up with this background adding in this glowing neon lines of all different colours. Composed a tag line, ‘Represent You’, and added the GELOS logo that was required by the brief.